The Surprise Cake Story

The idea came to me in the middle of the night before my eldest daughter’s 13th birthday. This birthday was going to be an extra special one; she would receive her first cell phone. Growing up, birthdays were a huge deal in my family. My parents always did it up for my two sisters and me, incorporating some element of surprise into our big day. I made it a point to continue this favorite tradition for my children and, for my daughter’s birthday that year, I knew the cell phone had to be part of the surprise. I had the idea that after my daughter blew out the candles, the phone would ring from inside the cake. 

So, I baked a cake, sealed the phone in a plastic bag, and hid it between layers of vanilla icing, hoping that my surprise would work. Finally, we gathered for everyone’s favorite part of the party: cake. We sang “Happy Birthday”, a wish was made, the candles were blown out, and just as the cake was about to be cut, the cake began to ring. No one could believe their eyes (or ears) and it was a huge hit. I wanted to find a way to make this gift in cake concept accessible to everyone.

Food safety requirements prevent placing non-edible products inside cakes. My son Jordan, who was studying engineering and I came up with the solution. Now the gift is safely encased in the cake STAND but we didn’t stop there. We designed it to pop through the cake and also incorporated an optional musical element to add even more surprise fun to the sweet gift reveal. Thus the Popping Stand was created.

The spring-loaded Stand includes a Gift Pod large enough to hold a modern day cellphone. With the pull of a ring or the crank of a music box (the same one used in the Jack-in-the-Box toy!) your secret gift pops through your cake at just the right #SurpriseCakeMoment.

With the Popping Stand, whether the surprise is a gender reveal, cellphone, jewelry or even love notes there is no end to the creative and personalized possibilities. We are excited to make the joy of the Surprise Cake part of your family’s tradition!

Please email us at and tag us using @thesurprisecake and #thesurprisecake on Instagram and Facebook with videos from your next surprise-filled party. And don’t forget, there are always reasons to celebrate with more cake, gifts, and good surprises.


Sweet Surprising!

Liz Charm                                                                                         

Founder of Surprise Cake